This episode is pure joy as I get to spend time with my friend Michele PW, the go-to copywriting expert for creative entrepreneurs. Michele is the author of Love Based Copywriting and the upcoming Love Based Mindset and Money as well as two works of fiction. We talk about Center of Influence Marketing - what it is and how you can best use it to create greater profits; being nice; and how to be effective at, and feel good about, Direct Response Marketing.
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Jackie Lapin is the founder of The Conscious Group of Companies, serving people and organizations that are changing the world--one-stop shopping for the Conscious and Transformational marketer! Among the Conscious Companies are Conscious Media Relations (Publicity and Radio Media Tours), Conscious Marketing Mastery (Do-It-Yourself PR Tools and Webinars) and Conscious and Transformational Speakers (Speakers’ Bureau)—along with Luminary Voices Presented by Conscious and Transformational Speakers .
Jackie shares the secret formula to writing a distinctive book that ups your credibility, the difference between self-publishing and using a big publisher, what anthologies are and are not good for and how to hire the right PR agency.
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On this episode, I talk about my journey and share upcoming changes to both my business and the podcast. Plus, I tell you all about the Freedom Biz Giveaway and how you can benefit.
This episode is raw and real.
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